|ERZULLIE PLUS SIZE WOMEN CAMPAIGN: "NOW I'M FIERCE"|
When we started this business almost a year ago (Erzullie officially launched on November 6, 2010), we wanted to have a campaign that would jive with what the brand really is and at the same time, targeted solely for the plus size women, before our first year anniversary. I have actually conceptualized this way before and though that we'd actually put it on hold for a while due to some circumstances.
Turns out, when it is meant to be... it's meant to be.
We joined Empresario Manila and then we had the push needed for us to make this video for the "Now, I'm Fierce" campaign.
The "Now, I'm Fierce" campaign is about plus size women inspiring other plus size women with their own stories on how they finally accepted their curves and combined it with fashion to further empower themselves as women.
I actually hope that there are other plus size women out there who would join in and share their own stories on how they have finally accepted their bodies and how now they are fierce...
We will be uploading the video soon.
Aries De Guzman