Tuesday, October 22, 2013
PLUS SIZE FASHION: (DESIGNER’S THOUGHTS) WHY THE HOLIDAY 2013 COLLECTION IS CALLED “DIAMOND”
For us, Erzulliestas are all diamonds, not only because of their expensive look and classy demeanor, but because of the process of how they were made. As such, we dedicate the Holiday 2013 collection to this aspect of an Erzulliesta’s life.
At first, it was supposed to be a continuation of the Pre-Holiday 2013 collection wherein the Erzulliesta and her new found man starts to date. However, as time flew by, Berna saw the story of a “complete Erzulliesta” that whether or not she has a man by her side, her value is always very high. Just like Erzullie Icon and Plus Size Model, Loren Monares, who, with a tornado of responsibilities and a little bit of drama in her life, still manages to emerge with grace and poise each and every time.
Just like how a real diamond is made (from carbon, it is pressured and emerges to become one), every Erzulliesta started out as person full of potential and after a lot of challenges, she emerges as her beautiful, high valued self.
But it does not stop there, to perfect itself, the only way to do so is to be cut by another diamond. And it is with this symbolism that we believe that the only person that can form an Erzulliesta is herself --- her choice to always perfect and show her true value each and every time.
So, shine bright like a diamond, Erzulliestas! This collection is for you!
Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: http://erzullie.wix.com/shop