Related Posts Plugin for WordPress, Blogger...

Friday, November 21, 2014


Being a fierce plus size woman is a 24/7 thing to all Erzulliestas. But of course, it just comes naturally --- you ladies are just “it”! After working with you ladies for more than 4 years, I was able to narrow down 5 common Erzulliesta style rules from our empowered curvy culture. Check them out!

#1 “My skin is my greatest outfit”

With great self-love, comes a great love affair. This is what I have learned from you, ladies. As such, I have always noticed how Erzulliestas love to moisturize and take care of their skin! May it be a nice spa treatment down to the personal home-care of body scrub and lotion ritual. For an Erzulliesta, her skin is her greatest outfit.

#2 “My hair is my greatest accessory.”

I rarely see an Erzulliesta with bad hair. Should it be looking bad, most of the time, it was because it was intentional. After all, the brand has been known for some wild hairstyles. But nonetheless, majority of the conversations during styling sessions is how the Erzulliesta “woke up like that”. For her, the “hair is truly the crowning glory” of all of you Goddesses.

#3 “Quality over quantity.”

I love how Erzulliestas have high standards when it comes to the things they buy. That is why we always make sure that every item is up to their taste! But what I love about Erzulliestas the most is how they think about their purchases in the end of every session. They always think about the closet mileage of each piece and even make sure that every thread is in place.

#4 “I wear what I like.”

Erzulliestas have always stood out not only because of their confidence and charisma, but because their style is neither trendy nor normal. There is always something about each Erzulliesta’s personal style that makes you question --- “what is it about her?” Of course, it helps when you are wearing Erzullie (ahem-ahem).

#5 “If it’s not the right fit, then it’s sh*t”

Pardon the language but this I have learned oh-so-well form you ladies over the years. I love how Erzulliestas are more obsessed about finding the right fit than obsessing about what size they are in already. You ladies understand that size ultimately depends on the design and fabric of the item. It is this exquisite rebellion that really intrigues me and fall in love with the culture of empowered plus size women even more.


Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: