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Friday, March 30, 2018

PLUS SIZE FASHION: FOR THE WOMEN WHO ARE "TOO SUCCESSFUL" #WILDCURVES


"The reason that you are lonely/your lover cheated on you is because you are too successful." - some random person/family/friend

Isn't it funny that we are all encouraged to achieve the highest that we could in all areas of our lives, but once we do actually have it, it becomes painted as a sudden poison of what we are lacking at that moment?

Obviously, that logic does not make sense now, doesn't it?

What you have right now is a state that you can change, but being "less successful" will definitely not cut it. I mean, if you think about it... how less is less for success? And what is really too much?

Ask that person what do they mean about you "being too successful" and ask them to give you specific pointers and guidelines on what you should be. Then look at them and see if they are all that themselves, and see if they actually have what YOU ARE WANTING.

No? Say you'll pass. 

There are many CEO's, CFO's and so on that have happy and growing relationships --- what makes you any different?

Do you, Erzulliesta. Rock on your #WILDCURVES and for the plus size woman who are "too successful"? They really do not know what they are talking about.

Keep the fierce,

Mother Fierce

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Thursday, March 29, 2018

PLUS SIZE FASHION: ERZULLIE CUEVAS 2018 LOOK #3


Classic sailor tie detail with casual sleeve length is perfect for any plain bottom. And with a touch of bright orange, you know it's going to be the highlight of your outfit!

Pair this with our Erzullie high-waisted girdle, wide-legged pants and you got yourself fit, fierceness and function all at the same time.

It comes with pockets ladies... as requested!

Want to get yours? Sign up in the form below and get an invite!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Wednesday, March 28, 2018

PLUS SIZE FASHION: TASK OF THE WEEK...


Want to have a new belt look? Pile on thin belts for that texture and rustic fashion feel.

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Tuesday, March 27, 2018

PLUS SIZE FASHION: IN THE MOOD FOR...


Want this #OOTD? Sign up and get an invite below!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Monday, March 26, 2018

PLUS SIZE POWER: "I AM SAFE TO LOVE"


Your heart has been broken many times to the point that you just can't trust yourself anymore. So maybe this is a sign...

Cheers!

Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

Sunday, March 25, 2018

PLUS SIZE FASHION: ERZULLIE PHOTOSHOOT BTS



We are delighted to serve you some fierce curves c/o Erzulliesta Stef Arellano. This beautiful ball of fire just came in with a lot to offer! Hot, classy and absolutely lovely!

Looking forward to featuring her again here!








Want to have your own photoshoot? Sign up in the form below and get an invite!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Saturday, March 24, 2018

PLUS SIZE POWER: WHEN YOU SEE THE ONE WHO HAS HURT YOU



We're Erzulliestas. We love hard as much as we work. And at times, unfortunately, there are some people who may end up hurting us --- intentionally or not. And I know some Erzulliestas can handle this very well, while others need a time to retreat.

I am more of a retreating kind. If someone hurts me deeply, I take myself and run away as far as possible. I prioritize my emotions and well-being and I just become fabulous elsewhere. This is the way I heal.

However, there are times that fate loves to put a little twist in our lives. At times we accidentally meet them, which brings me to this question --- what should one do when they see the person that has hurt them deeply?

#1 Accept your first reaction.

Whatever it is, fight or flee. Just accept the first reaction you got and then let it go. Never judge yourself if it was a "weak move" or "wrong move". This is your survivalist instinct. It's like when you get hit on the knee and your knee jerks.

So relax and just accept it. You don't have to necessarily "act" on it, but just take it as it is.

Truth of the matter is, we have strong survival and protective instincts. Most probably the reason you would react that way is because you see this action as a way to protect yourself.

In my last case, I saw the person and I ran away immediately, which surprised me because I never run away. I have judged myself harshly because of it for some time. I thought it was a "weak" move.

But then I have realized in the end that it was me protecting me. If I have stayed and confronted the person these two things will happen:

A) I will make everyone uncomfortable.

B) I will talk to the person, forgive that person and then we will enter that hurtful cycle all over again.

BOTH OF WHICH IS NOT A PATH THAT WILL TAKE ME TO "LOVING FORWARD" as I would say.

#2 Know that at this point, it is all in the mind.

I know. What that person did was horrible beyond words. But truth of the matter is, you only felt that when you saw this person.

Good news is that this person did not rule your world before and definitely after that moment.

So know that the reactions, feelings (anxiety and anger) are all in the mind. This person cannot hurt you anymore than they did yesterday.

Why? You will never let them. You are strong that way.

#3 This too shall pass.

After meeting the person, you may feel insecure. If you have to talk about it, scream it, punch it --- whatever it takes to get it out of your system. Do it now and do it safely.

There may be some resentment still deep in there and be open to the fact that at least you get to squeeze out the last drop of this person's influence in your life.

This is more opportunity to move on.

#4 Fierce up

Above all, fierce up. You are an Erzulliesta. This person may have hurt you and did something that altered your life. But you know that your pride, energy, confidence and love of self is stronger than whatever negativity this person is about to bring.

"Bring it, bitch."

***

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Friday, March 23, 2018

PLUS SIZE FASHION: FOR THE WOMEN WHO ARE "TOO BRIGHT" #WILDCURVES


Back in the day, I know of this Erzulliesta who was part of the "genius group". She was technically the "dumbest" one in that group, but suddenly when an exam came by and she became number one, she was suddenly accused of "cheating". And after a re-examination, her grades actually improved even more, that "genius group" isolated her for being "too bright". They just could not handle the fact that the "dumbest" of the group is actually smarter at something than the rest of them. 

Since then, this Erzulliesta became "ashamed" for shining "too bright". "Too bright" makes you lose your friends. "Too bright" makes you a hermit nerd. "Too bright" means isolation even in an institute that supposed to be celebrating academic achievements.

But then, when this Erzulliesta met other Erzulliestas, things changed. She realized that it was not because she was "too bright" that is why she got isolated. Being "too bright" actually guided her away from the people who do not appreciate it, towards the people who will.

And now, she shines bright with the rest of other women who were also told to be "too bright", but for each other, they just shine very well. 

Embrace your #WILDCURVES, Erzulliesta. It's the only thing you can be.


Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Thursday, March 22, 2018

PLUS SIZE FASHION: ERZULLIE CUEVAS 2018 LOOK #2


A ruffled top with a classic silhouette will definitely amp up any classic style that you pair it with! And with our high-waisted girdle gaucho pants, its all about flattery and fierceness!

Want to get yours? Sign up in the form below and get an invite!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Wednesday, March 21, 2018

PLUS SIZE FASHION: TASK OF THE WEEK...


Time to relax and read something enjoyable. Don't you think?

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Tuesday, March 20, 2018

PLUS SIZE MODEL: SWEN KOFFA | RISE, SISTER! RISE!


Another sister has survived #TNEI2017! Here we present to you Erzullie Icon and Plus Size Model Swen Koffa. She shares her journey as a fierce plus size woman and what she plans to do with her new found purpose. And what can we say? It is time for this sister to rise above her former self!

#1 CONGRATULATIONS! YOU ARE NOW AN ERZULLIE ICON! HOW DO YOU FEEL? WHY SO?

“Is this really it? Am I really in?”

Those were the thoughts in my head. It was like too good to be true for me. I was telling myself that I was not worthy of this, I didn’t deserve to be an Icon. My batch was very competitive and very loving, crazy, supportive and would always look out for each other. As much as I wanted to, I really wanted all of us to make it in. That would be AWESOME! We all had different styles, attitudes and characteristics. But Miss Aries did advise us that it would either be 1 Icon, all of us or none at all. It was a great privilege working with these strong independent women and I am much honored to have met them and spent time and craziness with them. I don’t have sisters so being with them made me feel like I had baby sisters and an older sister that I would protect from the B.S-ness of the world. I look forward to seeing them again. We have been planning a Coffee date.

On being an Icon, I feel pressured, honestly. There are a lot of hungry minds to feed. Asking for more. It will help me learn and put what I have learned into action. I am excited too. Meeting the other Icons, meeting other plus size women from the different corners of the world and showing them that we are beautiful! We are smart and we are women with power. The power to change the mindset of the world. Being plus size isn’t bad just like being skinny. There is nothing wrong with your body size as long as you aint stepping on someone else’s shoes and you aint bitching around with other people.

#2 How did you find out about Erzullie?

That is a very good question! It all started with me searching for corporate plus size dresses on Facebook. No luck. I didn’t really trust these online sellers on Facebook. I then tried searching on Instagram. I was new on the App so I wasn’t sure what I was doing at first until I was getting used to it.  I was searching and found a photo with Erzullie tagged on it. I don’t really remember who it was that I saw the tag but I clearly remember telling myself “This looks good!” So I tried to search for them and found out that it was a local brand selling online. Since I was not that familiar with Instagram I searched for them using Google and went to their website. I found out that they had been selling clothes for some time now and the models are like me! Lol Of course, plus size! DUH! So I browsed and saw that they had an awesome look book, models were out of the ordinary. I was inspired because their shots were very interesting. Not the typical glam shots we would see every day.

They were unconventional and unique. They were realistic and very intricate. Their photos were telling me “This is who I am”, “You don’t get to mess with me”. I am very protective of my loved ones and those I work with. So I felt like I was a part of this group. The message was loud and clear. “This is me. Take it or leave it!” We don’t get to please everyone, what is important is accepting who we are, respecting others for their differences and living life to the fullest without stepping on someone.

I signed up back in January 2017? As I remember. I wanted to get their updates, where and when they will be selling their clothing. I was not really familiar with Eastwood or any place around it. LOL. I remember interchanging that with Rockwell. LOL.

As I was browsing I felt like I wanted to do an OOTD. So they had one for May, I finally had some money to do it. Yey! Then I felt like I wanted to take more photographs. The people who were surrounding me were all very accommodating and nice to me. Like I wanted to stay longer and have a little chat but I was too shy and tired since I just came from work.

I felt so alive! Like I met the missing part of my life. I felt shy at first. I came from work, tired and it was my first time to take photos of myself wearing high heels. It killed my feet but the photos were awesome! I keep saying awesome because it really was! Haha! It made me feel better about myself, like I have a group of beautiful women that I can stand together with.

#3 Why did you enter #TNEI2017?

I joined TNEI2017 because back in my younger days I felt like I was not appreciated or accepted. I felt I was so different and no one would like me. As I grew older I learned that life is short. People will either accept you or hate you. So why pry on this small Issues when there are better things to put your attention too?

I see and have talked to plus size women who look so down on themselves because they are too shy to come out and flaunt it! Well, this TNEI2017 will be the best opportunity for me to talk and ask others to join this party! It’s really not something new but it is something that needs attention and time. There are a lot of people who take this beautiful body for granted, without thinking of how precious life is. We only live once. I learned that people will always have something to say about you even if you are nice or not nice. So why live a life of limitations? Why should you allow yourself to be bothered by what other people would think towards you? I used to live in the shadows. I used to treat myself like trash. But now? No. I am an African Queen.

As a part of the Erzullie Family and an Icon, I will bring more color, diversity, strength and love. The Support each person gives to the other, the love and importance. I love how they interact with each other and I am very thankful for being a part of this family.

I represent the misunderstood. Those who are hiding in the shadows, those who used to dwell in negativity, those who were scared of their color. I used to feel un-pretty because of the stereotype understanding of being beautiful. I never really saw myself being beautiful until that one day that I met a wonderful person who showed me how big the world is. Who showed me how beautiful life is. Who showed me that loving yourself is the most important thing in the world.

#4 How did you feel about the #TNE2017 GO SEE? Why so?

I felt challenged but excited too. I just wanted to speak my mind out and let the other co-models know that I am true to myself and this is who I am. I have lived a life in the shadows before, yes. I thought of even killing myself because I felt like an outcast. And this #TNEI2017 can help us all reach out to those who live in the shadows. You might say that pictures are just pictures. No, they are not. They speak and if it reaches the right people we can change their mindset and tell them how beautiful life is!



#5 What is your TOP 3 ADVICE for the future models joining #TNEI2017? Why so?

3.Follow the rules religiously
2.Love your craft
1.Love yourself and Be yourself

Rules are a part of our daily living so it should not be that hard to follow them.
Love your craft? Why would you want to join if you do not have passion or a drive or even a dream? You need to have a message to the world. Why are you here? What do you want to do?
And lastly. To love yourself. If you do not love yourself then you do not know that you are beautiful. You do not know who you are and where you are from. If you do not love yourself then how do you expect to inflict love to the world? Hence defeats the purpose of joining.

#6 Did you immediately think that you will get the Iconship? Why or why not?

No, but I thought we would all get it! I thought we all deserved it because we all did pretty well in following instructions. We would help each other out if one was I need of something. But of course there was something at the back of your head telling you that you don’t deserve it. I thought maybe it wouldn’t really be the right time for me and that I would better luck next time. If I didn’t make it I would still try until I would because I really wanted to reach out to the world. To all other plus size women in the shadows. We are beautiful! I used to be in that shoe. But I left that shoe and tried a different one. If I was able to do it then you can too!

#7 When you found out that you were selected for the Trial Modeling Project, what were your thoughts and reactions? Why so?

I felt awesome! It is my first time to be in a Trial Modeling Project. I am used to deadlines because of work but I was not used to posing in front of a camera in the middle of nowhere taking a photo and not minding the people that are passing by. It was also a very good experience. I would learn to apply make-up on my face, dress and pose well and learn to interact through social-media. Well, the hashtags were something I was new at. I was like… What are Hashtags!? Lol. I finally found out. It is a good marketing scheme.

#8 If you were not chosen, who do you think should be one? Choose one only and why so?

I think it would be Mommy Corine. She can pose very well and she is as pretty as all us girls too. She represents women her age and that is a big thing too! She is nice, kind-hearted and is beautiful inside and outside. She might be a silent type of person but when we get together she starts to crack-up. She is a beautiful person and I love her for being herself.



#9 You were born in a mixed race family. Did it shape your perception as a plus size woman? Why or why not?

Yes, it shaped me. I learned to accept who I was and accept the things and people that surrounded me.
Born black made me strong. I learned to fight for what I know I deserve. I learned to step out of the shadows. I learned to love myself by accepting who I am and what I am.

Growing up with a foreign parent was tough. People would call us names because our Father is black. I used to cry everyday wishing I was dead. But my father taught me to be strong. He wouldn’t tolerate me crying. He would even get angry seeing me crying. He made me the strong woman I am today. To always stand on your own and to not let anyone treat you less, to let no one stand on. He is the source of my strength. My knight in shining armor and I truly miss him.

People made a mockery out of me. Called me names. Most famous would be calling me “Negra”. My skin color was too obvious. Skin color plus size? I wanted to die. I was the biggest kid in class and the one with the darkest color too. I didn’t have friends that were real and I didn’t have people I could run too for help.

Until I met a girl who changed my life. She made me feel that life is beautiful and that the life is an adventure. She taught me to love myself above all things. She opened my eyes and that was the time I realized that my parents were right. I was too negative to accept and understand that there are other beautiful things in life that we should look at.

#10 Who is your favorite Erzullie Icon so far and why?

My favorite Erzullie Icon is Ms. Chezka. The first time I met her I felt like I was light as a feather. She is very bubbly and fun to be with. I feel like she is my baby sister. I don’t have a sister. Being around her makes me feel like I am floating. She smiles all the time, sweet and accommodating. I would love to spend time with her and bond. Go out and have coffee. She is indeed an Erzulliesta because she is beautiful inside and outside.



#11 What do you expect will happen to your Erzullie Iconship? Why so?

I expect a lot of things. Exciting possess, bonding with the Erzullie Icons, sisterhood!!! And a lot of love.

I am excited to do a photo shoot that will bring out a message to the world. A picture that will tell them… I want to be like her, I want to meet her, I want to know her. I want to know who they are, what they do... To know who my Erzullie family is.

#12 What is your advocacy as an Erzullie Icon? Why so?

I will use my influence to fight body shaming and Racism.

Growing up with an African Father was a tough one. I was already a plus size when I was a kid so at a very young age I was already called different names. Negra, panget, mataba and Joe were a few of the names I recall they would call me. As I grew up I became more conscious of my size. I would not go to my mom’s office gathering or even just to go out when my Mom asked me to buy something from the Market.  I was all of the time angry because I would wear clothing that I did not like because it would make me look fat or it would make me look like I have a darker complexion. There are a lot of people making fun of kids with color or kids with bigger sizes than normal. This will affect their way of thinking, as they grow. I speak from experience. I am lucky because I have a loving Family and loving friends that helped me in overcoming this.

I believe that there is only one Race and that is the Human Race. Whatever color you have or whatever your size is.  Let’s fight body shaming and racism.

That is why, to my dear Erzulliesta sisters!

I entice you to join me in this crusade of inflicting love to the world. Stop thinking you are less because of the color of your skin or the number on that waist line! Stop hiding in the shadows! Flaws will always be there and they will not make you less of a person. Accept these things because it is real and these things make you who you are. We were created uniquely in our own way. You are beautiful. You might not know it yet but yes, you are.

Stay beautiful. Stay confidently beautiful. Flaunt it!

Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Monday, March 19, 2018

PLUS SIZE FASHION: IN THE MOOD FOR...



Want this #OOTD? Sign up and get an invite below!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Sunday, March 18, 2018

PLUS SIZE FASHION: #WILDCURVES AND CUEVAS 2018 BTS PHOTOS



Just another day of fiercing up with these ladies.

Erzullie Icon and plus size model, Khris Guarin, makes a comeback as she takes the helm for the CUEVAS 2018 collection.

Erzullie Icon and plus size models, Chezka Santos and Carol Perla, along with Erzullie designer, Bernalyn Cuevas are the representatives for the #WILDCURVES campaign.

It was indeed a wild event for all of us. So much fun, fashion and fierceness all rolled into one.











Keep the fierce,

Mother Fierce

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Saturday, March 17, 2018

PLUS SIZE POWER: WE ARE OUR FRIENDS (ARE WE?)



I want to share something. I have lost friends over the years mainly because the connection is gone or it's just that I can't handle it anymore.

And the great adage "you are who you hang out with" has been passed on to every generation because it is a plain and simple truth about our human existence --- we are our friends.

That's why it is a hard pill to swallow at times when you see a friend that you used to love so much, hang out a lot and have a lot of laughs and tears --- become a stranger to you because of one moment --- probably a very bad decision that they have made that made you feel betrayed or you just know "you can't ride with".

Which is a big problem with me of course because I am a big believer of loving the person unconditionally. And that phrase is tricky because the essence of the whole thing is that you should love the person --- no matter what.

And Berna has seen me go through all these heartbreaks from friends that I have dedicated myself to only to find out that they were only there for the good times.

It's poison really. But how can such a beautiful thing --- unconditional love --- get us in so much trouble?

We will get to that next time. I really want to focus on the fact that "we are our friends --- are we?"

So now, I am at that moment again. A moment wherein a friend of mine has made a specific life decision that I just can't ride with. I respect her decision of course. I believe that we all do what we do in our lives and choose things that we choose because we have reasons.

And just because other people may not really understand that reason... well it doesn't really necessarily mean that they are wrong.

It got me to thinking --- am I this person? I mean, we are friends and she just made that choice --- so is there a part of me deep inside that would choose the same thing given that situation?

And the worst part is that I know that I can't ride with that decision. I feel like that decision will just trap herself more to a situation that in the future, I am pretty sure will not be as pleasant as the current one she is in. But, she is my girl. I need to let her do what she needs to do.

(Okay, I am aware that I am being vague about the "decision". It's just too private. I can't say it. And just like Elizabeth Gilbert in eat, pray and love --- I won't go through with it.)

The thought of that terrified me. I am like, "Gosh. If she is my friend and she just did that, then it means in a way that I have the same capabilities to do just that. That's terrifying --- I can't do that."

But even more curious is that --- "Why am I obsessed with this?"

It struck a chord within me, for sure. Otherwise, I would have just ignored this completely and went on my fierce ways. But in my mind it has been almost a day and I still can't get over it. I am terrified. For my friend and myself.

Then it struck me.

We don't even have to be friends to experience this moment. We, human beings, are all mirrors of each other. Sure we cannot replicate what each may do because we are all unique and not-so-unique individuals (part of our charm), but we can definitely do a specific thing like other would do.

We can order the same coffee.

We can prefer the same movie.

And... we can make "that decision".

So the real issue here is not the fact that she is my friend and I am like her. The real issue here is that I know that I can do that. That because she is human and she has done that --- somewhere deep inside of me, I have the same capabilities.

But then, there is light. She is not the only friend I have nor the only human being in the world. The world, as I choose to see it, is filled with empowered plus size women who are able to make difficult choices and see them through.

So at least, in that point, I can take comfort with that. We are our friends, yes, but being an Erzulliesta --- I have variety --- which means I can be something else too.

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Friday, March 16, 2018

PLUS SIZE FASHION: FOR THE WOMEN WHO ARE "TOO STRONG" #WILDCURVES


Often do I hear it --- "You are too strong."

These people who are telling me this. They want me to "soften up" so that people will like me. But then I look around and there are some women who are still with me for better or worse. I look around and there are people around me who accept me for who I am and what I do for a living. I look around and there are supporters of my craft and the way that I speak and "show" my mind. 

Truth of the matter is. I am strong. But whether or not it is too much, depend on who is taking it.

No need to apologize dear, Erzulliesta.

If you are too strong, then thank goodness you are! It is definitely better than a host of a pity/victim party right?

Now, I am not saying that there is not "strength" in softness. We are Erzulliestas. We will use whatever we got inside of us and we are rarely a one-tune thing. What I am saying is that you may be at your "softest" point and people will still find something to say about it.

Let them talk about it then, Erzulliesta. And you? You be you, boo boo. 

Keep the fierce,


Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Thursday, March 15, 2018

PLUS SIZE FASHION: ERZULLIE CUEVAS 2018 LOOK #1


Channel the powerful heart song of Adele with this Erzullie dress! Pair with classic pearls and you are good to go!

Want to get yours? Sign up in the form below and get an invite!




Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Tuesday, March 13, 2018

PLUS SIZE POWER: WHAT DO YOU MEAN FIERCE PLUS SIZE WOMEN?



I have always talked about "fierce plus size women" in this blog (aka Erzulliestas). But I have come to realize that I haven't really defined what a fierce plus size woman actually means.

I have defined what a confident curvy means, but not really much on a fierce plus size woman.

Fierce, as defined by the common dictionary, means: "showing a heartfelt and powerful intensity". It's about being authentically empowered from the inside and emanating it to the outside.

Partner that up with plus size women, it just basically means plus size women showing a heartfelt and powerful intensity with them. For short, when you see them, there's just something about them. A quiet yet strong force in their presence.

So... what is that force? What is that power within?

This is where all women have to sit down and reflect on their own definition. But as a lover of fierce plus size women, this is what I have learned from you.

Being empowered means living unapologetically in accordance to your own personal truth of who you are. In this case, you are an Erzulliesta.

You are plus size woman with a love life (in all forms), career, ambition and personal view on how to live your life and style in general. You love to think for yourselves and have direct and control your perspective of who you are.

For short, I am pretty sure that there are a lot of things said about an Erzulliesta, but I know that you ladies have a smile on your face every time you are about to go to bed because you have lived that day in accordance to who you want it to be.

And I am also sure that when you have read this, your mind went on thinking "Wait. Something was said about me?" And at that point, that just made you even more allurin for people. You are so busy about yourself and the things that you love, that no other thought can go through that.

That's power, baby.

So yeah. That's what I mean about fierce plus size women. What about you?


Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Monday, March 12, 2018

PLUS SIZE POWER: "I AM A STRONG FORCE"


Just a reminder, ladies.

Cheers!

Erzullie is a fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Shop online: www.erzullie.com

Sunday, March 11, 2018

PLUS SIZE FASHION: IN THE MOOD FOR...


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Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Saturday, March 10, 2018

PLUS SIZE POWER: HOW TO EMPOWER YOUR FELLOW ERZULLIESTAS


Erzulliestas are indeed fierce on their own. They were born with unshakable confidence and unexplainable intensity. However, like every one else, we all experience a bit of down time from time to time. So how do you help another Erzulliesta get her power back? Here are some suggestions:

#1 Compliment her.

No matter how small or mundane --- just say it. It will definitely change any tone of anyone's day (Erzulliesta or not).

And one thing that I do love about Erzulliestas is that they know how to accept compliments graciously. They will give you that sweet and fiesty, "Thank you. I accept that." and happily take that positive energy to move forward.

#2 Celebrate her success.

Knowing that you are successful is one thing, but being given props without asking for it can definitely liven up your spirit!

Celebrate an Erzulliesta's success by congratulating her in any way that you know how. It's going to definitely keep her determined to keep on growing as a person.

#3 Be a witness.

At times, some Erzulliestas do ask for insights from other people. After all, two perspectives are better than one and she is always open to what is the best one for her --- no matter where it came from.

Her pride and ego just doesn't go that way.

But at times, above all, when things get rough --- an Erzulliesta just needs a listening ear. She may not need an insight right now, but definitely she needs someone to hold the space for her, to witness her anguish, happiness or whatever she is feeling at that moment.

At times, an Erzulliesta just needs another Erzulliesta.

#4 Support her.

If you know you can help, you have the time, effort and even resources --- support a fellow Erzulliesta! You don't even have to be directly involved but kind comments, positive insights, suggestions and motivational questions can help an Erzulliesta feel empowered towards achieving her goals.

Just knowing that she has a powerful and positive support system is all that she needs to move forward.

#5 Ask what's going on.

As much as everything is about an Erzulliesta (because why not? LOL), she also knows that another Erzulliesta is also another everything. I think you catch my drift.

Erzulliestas tend to just keep it all in, be positive and keep on grinding until the work is done. But as one, you know that it can get on your nerves too.

So go and ask what's going on. You don't have to solve her problems for her, but the thought of someone seeing her is enough to empower her again. It makes her feel like she exists. It makes her feel like she matters.

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Friday, March 9, 2018

PLUS SIZE MODEL: ZHERMAINE ILAGAN | BE DARING



Erzulliesta Zhermaine Ilagan has done it again! Wearing an Erzullie dress and those fierce curves, you know she is about to bring it to this high fashion editorial. Honestly, every time this empowered plus size woman visit the set, she improves more and more in her skills. I love it.

Hair by: Berna Cuevas
Make-up by: Carol Perla






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Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Thursday, March 8, 2018

PLUS SIZE FASHION: FOR THE WOMEN WHO ARE #WILDCURVES!


This campaign, #WILDCURVES, is dedicated to all the fierce plus size women who were told to be "too much" of anything --- "too strong", "too loud", "too ambitious", "too big", "too small", "too demanding", "too confident", "too sexual", "too wild" and so on.

And I say to you, my dear Erzulliestas, to those people you should respond, "I own my #WILDCURVES".

Never allow other people to make you shrink yourself --- your whole glory and even your fantastic flaws --- in order for them to be able to "handle you". Never ask other people to do the same. Walk away from people who ask you to become something less of who you are and make sure you allow those people to walk away from you should it be the other way. 

Truth of the matter is, you can never really be less of who you are because "the truth will always come out". And the truth is you are an empowered plus size woman --- you will say what you mean, mean what you do and do what you say. 

You just make them a little nervous, that's all. 

You make them nervous that you are able to determine and assert your worth as a plus size woman because it is your birthright. You are worth the love, money, power and life you are after, just like any other magnificent beings here in this Universe. And just like everybody else, you will get it. For you, the Universe knows no size or body shape, but only the bravery of your spirit to continuously say and declare, “I deserve this.” And the more you say it, the nearer it comes to you to experience and have.

You make them nervous that you are honest in the way you conduct yourself and express your preferences. It is about showing your unbridled female power and passion for who you are, what you do and the way you live. It is about embracing the fact that you are an empowered plus size woman and this is how you have chosen to live your life. You talk this way because you mean it. You act this way because this is how you see fit and you look this way because you feel amazing in it. You accept the fact that at the end of the day, you are your own master and you only answer to yourself.

Finally, you make them nervous about living so free that even if things do not go your way, you are not sorry. You are still grateful to have lived it and made a choice that is completely yours. Whatever you do --- IT WAS ALL YOU. Everything is by your own volition. Nevermind if you were right or wrong, if you win or lose. You just revel in the fact that our choice was yours and yours alone. You will always be at peace with ourselves knowing that you have made a very clear personal choice. 

That is who you are and that is it. Plain and simple. 

People may not understand your choices, but they will respect it. And for the rest of the populace, you know they will love it. You are an Erzulliesta, after all, and you are an empowered plus size woman from the get go and you have no plans to go opposite of that direction. You are who you are because you said so and nothing in this Universe can ever dictate it, but yourself.

Whatever your lifestyle may be, however you choose the way you look and no matter how much you have changed over the years, know that this life is yours and yours alone. And as much as people are free to say whatever they want, you are also free to live however you want it to be. Go on. I tell you. Be wild and free! 

For you are an Erzulliesta --- a woman who has a mind of her own, a spirit stronger than a thousand brave hearts and a wardrobe as feisty as her will. Unleash your #WILDCURVES and live the fiercest life you know you deserve. 

Love the journey, 


Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

PLUS SIZE FASHION: ERZULLIE CUEVAS 2018





Walk in your office like you own the place, Erzulliesta. The Cuevas 2018 collection is here to serve you the right curves and fierceness!

Erzullie Icon and Plus Size Model, Khris Guarin, was chosen for the collection as she is one fierce babe in her own office, handling high profile clients left and right.

Keep the fierce, ladies!

Mother Fierce

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Cheers!

Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com

Tuesday, March 6, 2018

PLUS SIZE MODEL: KHRIS GUARIN | HOW TO START AN EMPIRE



Erzullie Icon and Plus Size Model, Khris Guarin, has just re-started her stint as an Erzullie Icon earlier this year. But of course, just like any other Erzulliesta, that is just the tip of the iceberg of her dreams. Here she is starting her own restaurant empire and she shares how she came about to finally doing it:

1. Congratulations! You have just opened your business. Tell us about it.

It is a food business. We call our first stall – Busolb to Go by #PatsKitchen. It is located in The Streatery Food Park, G/F, Tycoon Center Condominium, Amethyst Street, Brgy. San Antonio, Ortigas Center, Pasig City.

It just felt right to do it now. Since I turned 30 last February, I was waiting for an opportunity to make a 180 turn in my daily routine, when this chance showed to us like a light at the end of the tunnel, we took it instantly.

I am passionate about cooking; although I did not have a professional training, growing up, I observe my Lolas (mom and dad side) and my Dad cook. We used to have a tapsihan in Pasig, and I remember it being so patok sa masa. I want to recreate the same.

I love eating as much as I love cooking. I remember my Tuna Cream recipe was developed fifteen years ago when I was in high school. When I started working, I wasn’t able to cook as much as I used to, although when my career changed, I had more time cooking again; and when I met Pats, my passion ignited more as he is a foodie as well. Also, when we saw an opportunity (opening of a food park at the back of our office building), my mom grabbed the chance to make my dream come true.

In 5 years, I envision a commissary that serves several food carts, office food deliveries, school canteens, weekend markets, and catering. I want to be known for serving quality, fresh, and sumptuous meals at a price that the middle class can afford. We started with serving PARES and different Pasta recipes, there are a lot more that we can offer, just one step at a time.

2. What was the major challenge in opening one? Why so?

Manpower – we closed the deal 3 weeks before the opening. It was a good impulsive deal. We cannot instantly find people to hire hence we are very hands on. From refurbishing the food cart to installing the lights.

I remember during the first week, my boyfriend and my sister assist me in cooking in the morning, we would man the store all day, and then at night, we would wait for the customers to leave before we can install new cabinets and varnish the cart.

I can proudly say that blood, sweat, and tears were our major investments.



3. What was the most rewarding part about all of it? Why so?

The most rewarding part about all of this is a sold out almost everyday. It is a pride, a sort of validation that I can really cook good food. I admit that there are times when I whine about my muscle pain, headache, stress, but at the end, when I think about the positive feedbacks and returning customers, all is worth it.

4. You are also healing yourself right now. Wouldn’t this add to your stress? Why or why not?

It definitely added to my stress, but I think of it as a good stress; the one where at the end of the day, you reap your rewards. Surprisingly, despite the physical strain, I am in my healthiest state now. I haven’t been hospitalized since October last year, my lab results are better, and my diabetes is manageable. Stress is inevitable, but being surrounded by your family and friends make it tolerable.



5. You are also a current Erzullie Icon. Do you think this will affect your Iconship in a bad way? Why or why not?

No, on the other hand, I think it is an affirmation of being an Erzullie Icon. Through the years, being an icon means radiating women empowerment-- being confident not just physically, but also emotionally and mentally.

I want to be an inspiration to my generation that chasing your dream is possible no matter how old you are.



6. Do you think that being a plus size woman and owning a restaurant is a bad cliché? Why or why not?

No, definitely not. It is the best cliché, actually. I love cooking as much as I love eating. I am not just a plus size woman, I am a confident plus size woman hence being in this business emits positive vibrancies through the food we serve. I see myself as an organic marketing strategy. “The chef looks warm and healthy so the food must be really good and comforting” Lol!!!



7. How did the business affect your self-esteem? Why so?

It made me trust and love myself more. I am amazed of what I can do at pressed times. It is a whole new level of self-discovery. Plus, the positive feedback we get from customers really is the cherry on top. However, I make sure that all this won’t get to my head. I am just a beginner and there are a lot of room for improvement. The possibilities are just endless and I look forward to learning more everyday.

8. Messages to the Erzulliestas.

Hi Erzulliestas! I hope this interview inspired you to follow after your dreams. Never give up on whatever it is that excites you. I am a strong believer of perfect timing, so be patient, He will provide. Looking back at the rocky road I’ve been through (self-esteem struggle, career, health, and lovelife), now I understand the purpose -- to prepare me to face bigger trials and challenges. Finally, it is important to surround yourself with people who believes in you. They will be your emotional, moral, and physical support; because being an empowered woman doesn’t mean doing it alone, for me, it means you can show everyone that you can do it alone but you choose not to.

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Erzullie is an invite-only fierce plus size fashion designer brand from the Philippines dedicated to serving the style of the empowered Erzulliesta. Get invited: www.erzullie.com