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Monday, January 31, 2011


JANUARY 31, 2011
10:56 am

Dear Erzullie Girls!

We would like to personally invite you to our fashion show! Cheers!

p.s. Congratulations to Erzullie Icon, Katrina Catapia for being the first plus size model in the cover of Fabric Philippines! Cheers!

to view details:

Aries De Guzman


JANUARY 31, 2011
10:50 AM

Hi girls!

For the next few days (until February 4, 2011) there will be some blog rest... (what Raisa??? Blog rest??? YOU???? Resting from Blogging????) Yes. For the first time in Erzullie history, there will be a "blog out" dun! dun! duuunnnnnnn!!!! hehehehe.

I just want to focus on the fashion show as much as possible. ^^ You sexy ladies should be there of course! Read the latest and (last entry) for now... to get more details! ^^


Aries De Guzman


January 31, 2011
10:37 am

This week, Erzullie has a lot of activity. Later on I have a meeting with Cinderella. Tomorrow, a delivery to Sueno, Makati. Wednesday, files organization. Thursday, Cinderella pick up, preparation for the fashion show. Friday, Final preparations for the fashion show as well as the fashion show day itself!!! @_@

I think I will only be able to breathe by saturday! ^^ Actually, by saturday, I have to do some obligations for the line as well --- articles, blogs, press release, requirements to our beloved fashion group ---

Hehehe. It's fun to have a very creative life. Everyday, we create new things! I just love it. ^^ It's amazing. We feel very blessed about this. The brand has never been this active! ^^

Afterwards... a new collection is about to be released. ^^ However, we might postpone it a little bit. Supposedly every month, we will be releasing a new one. However, fashion, for it to be truly, delectable... takes time. ^^ We might release a new one by March 2011. ^^ Cheers!

With full of love and happiness,

Aries De Guzman

Friday, January 28, 2011


JANUARY 28, 20115:56 PM

7 days to go before the fashion show and I am extremely excited! ^^ Later on, I will be meeting up with my 2 glorious and fabulous models. ^^ I am sooo happy. How about you guys?


Aries De Guzman


anuary 28, 20115:19 pm

On January 23, 2011, Erzullie was again featured in Manila Shopaholic with regards to summer wear. ^^ View both holiday and resort wear in this article!

Thank you Miss Kinney! ^^


Aries De Guzman

Thursday, January 27, 2011


JANUARY 27, 2011
9:12 AM

Last night, to our surprise... We have discovered that we are now part of's "The Mall". We are the first plus size line to be part of this prominent list of brands. We would like to thank for believing in our line and Ms. N. Santiago for allowing us to be part of it.

Another milestone for us plus size Filipinas. Big is Beautiful! ^^

to view:

Aries De Guzman

Sunday, January 23, 2011


January 23, 2011
8:07 PM

Kristel Ocampo applied to us through email. After having a brief interview and chat with her before the shoot itself, we fell in love by this wonderful and confident "engaged" plus size model!

We chose her because of her open-ness to try new things and embrace her body as an instrument of confidence and power!

Here is her interview! Enjoy!

1. Briefly, tell us something about yourself.

Name: Kristel H. Ocampo

Nickname: Tel

Age: 24

College: 2007 Graduate: BSBM Entrep at San Beda College Alabang

2. So what is new with you right now?

3 ground-breaking NEWs for me: I got the job I applied for in an investment house, My boyfriend proposed to me during our 7th year aniv dinner (OMG I'm engaged!! WoohoooOOo!!), and I got accepted as an Erzullie model!!! I'm so happeeeeeeee :D

3. Have you always been interested to fashion? Why or why not?

I admit being a "fashion late bloomer". Ever since I was a kid even upto my college days I was not that interested in clothes. I just relied on my Mom and my Ate's advice on what to wear. The only style I kew that would hide unwanted "bilbil", "braso" and "hita" are 3/4 sleeved shirts and baggy jeans/slacks :x

The moment I started working, I became so addicted to fashion. I've always been a front liner at work that's why I wanted to look more appealing to the clients/customers. I gained confidence, and I wanted to try new things, new styles. I realized that I don't need to limit myself and wear only baggy clothes. With confidence and the right kind of style I can wear anything I want.

4. What is your personal preference with regards to fashion? Are you conservative or liberated? or neither? Why? Describe your general fashion taste.

I am in between as long as i look good and feel comfortable with what i wear. I like fashion that accentuates my curves... Clothes that are not too revealing but shows an appealing shape of my body (sexy! Woot woot!)

5. One fashion item that you cannot live without and why?

I can't live without a hair scrunchie. It tends to get "maalinsangan"/uncomfortably hot most of the time. Kaka wa-poise pag mainit diba? I tie my hair up in such situations in order to keep my cool fashionista mode going! :p

6. Favorite type of clothing.

I love skirts!!! They're so comfy to wear and fun to mix n' match with tops.

7. Boots, heels or flats? Why?

Flats!! You can wear it day and night... Fashionable and comfortable! Like catwalking on air :)

8. What made you try to apply to become one of the Erzullie Icons? Why? What do you think is the meaning of an Erzullie Icon?

Erzullie is not just an ordinary clothing line that caters to the women on the plus side. It's a revolutionized brand with a new sense of style for the plus size fashionistas (or should i say "phatshionistas"? :)

It's hard for a plus size like me to find the style i'd want to achieve..coz in most stores it would be available for small sizes only (boo!!!). I was thrilled when I found out about Erzullie! They literally defined "FIERCE CURVES" with their clothes (SO COOL!!!). I saw the models wanted ad and i applied with no hesitation. I want to be an inspiration for all my plus size sistahs! I want to be part of something great...Something that i believe would be a huge impact to the society.

High fashion is not just for the perfectly measured bodies's for everyone else! That's what Erzullie is all about :)

9. What did you feel when we invited you to become one?

I couldn't believe it! I am super happy and excited!!! :))))

10. As an Erzullie Icon, what do you want to say to the other plus size fashionistas out there? Why?

Let's hear it for the women who don't give a damn about the size printed on the label!! They look and feel good wearing quality clothing :)

(photos by: Emily Loren Opida. HMUA: Acie De Guzman. Styling: Berna Cuevas)


January 23, 2011
7:02 pm

Jaye Querubin is one of the Erzullie Icons chosen for this Summer Collection 2011. She was chosen for her irresistable charisma and her natural Angelina Jolie aura of sexiness and mystery.
An independent, sexy, plus size model. What more can we ask for?

Here is her interview! Enjoy! ^^

1. Tell something more about yourself.
My name is JOVY ANNE VALDECANTOS QUERUBIN. I graduated with the degree of AB-Political Science from De LaSalle University-Manila (batch 105) and now, I'm currently enrolled as a Law Student at De LaSalle University-Manila College of Law. I used to work as a Fraud Analyst back in 2009.
I'm a freelance model and a graphic artist as well. I'm quite sporty, I play Volley Ball and join Fun Runs
and Travelling and going to Beaches is what I love to do the most. :)

2. You are also a model right? What made you venture into modelling and why?
Yes. I think it all came about when I used to look at photos on the internet and imitate them when I get the chance. My friends and I used to stage a "pseudo" photoshoot, like you know make poses and all infront of the
camera and edit them with photoshop to make it look professionally done, I've always wanted to join those magazine searches but I never really got the confidence to do so, I have always thought of myself as unattractive and never really thought of myself as model potential.
A friend offered to shoot for a "setcard" for me just for fun, and when I posted the album in my Multiply site, that's when I got discovered. I used to think that I'd have to be model thin to become a model, but I was mistaken. It was not necessary because models are given flexible roles to whichever suited the client's needs. It was through these experiences and projects that
are realized how diverse people are and it's definitely all up to you how you make out of your modelling career.

3. What big projects did you have so
far and how is the experience as a model?

Well my first ever poster and print ad was for the T-Shirt Project Company, specifically that of the Trinoma Branch, I was so ecstatic when I saw it I had to have my photo taken infront of the shop and people where looking at me like I'm a mad man. haha!

Most of my projects consisted of different roles, my first commercial was for ETC promotion of "Ambush" and my first two Magazine exposure was for YOU Magazine and G Magazine as well.

Online magazines such as that of and Glance Magazine had me featured as well. I had two Nouveute Fashion Shows and modelled for several Fashion Designers too. I guess The last big project I did as a regular sized model was for the International Shu Uemura Make-UP Competition which I luckily won. Yey!

Basically, to tell you guys the truth, modelling has been a Roller Coaster ride for me. I had all the misconceptions in the world about it and I believe that everyone especially aspiring models should realize them too.

Modelling is not a just a job, not just for the sake of popularity, rather it's a craft that requires passion and extremely hard work. It's also a battle against yourself because in modelling, there are many many times that you'd be discouraged and frankly not all people would support you or like your work or want to have you as their model, but then again, I have proven that if you really have the passion and desire for it, you can never go wrong, as long as your heart is in it completely and you firmly believe in what you can do. :)

4. As a plus size model, do you get intimidated with regular size ones? Why or Why not? If not, how do you get over it?

I used to be a regular sized model, before I got into plus sized modelling I was afraid to gain weight and all that, When I gained weight I was devastated at first and I failed to appreciate what I had,It was nerve wracking considering that I know personally deep within me that I have so much talent to give and so much potential in me.

Honestly, When I came across Ate Raisa and Ate Berna's Site looking for pluz-sized models, I was a bit hesitant at First but I decided to to give it a try anyway, when I finally had the courage to attend the go-see, I was
totally overwhelmed by the warm welcome they gave me, no inhibitions, no insecurities and pure love for ones beauty is what I saw.

My SPDC--as it was then called--family, however, was more than enough to help me get over my inhibitions and forget my insecurities, i thought it would be harder on my part considering the fact that I've been into
modelling for almost two years as a regular sized model, But it was amazing how easy it was to be with them. Even more, I learned how to embrace what i have and love my body. I learned there's no such thing as standard beauty, so long as you have the confidence to flaunt it and you have the heart and passion to love what you're doing then you can never go wrong. :)

5. What is the most daring project that you have done as a model? Did some insecurities get in the way? How did you work it out?

I'M A VERY DARING INDIVIDIUAL hahaha. Kidding. I guess the most daring would be to pose half nude for the Spanish School which launched in Manila back then, "Instituto Cervantes", they had the artsy concept of having all forms and types of the body featured in the art gallery.

Aside from that several portfolios for well known photographers have taken some daring photos which involved me in a corset and black underwear and cleavage bearing clothing, but it was all glamorous and fun. Oh there's quite alot if you see my portfolio and honestly I did not have the easiest time to adjust to it at first you know, It was as if everyone's eyes is on you.

What I have as a technique for myself is to psych myself up and practice a week before the shoot. It's very helpful considering that you have a week to observe yourself and love every inch of your body, and such preparation proved to be helpful for me. If ever faced with shoots without any time to prepare however, I always make it a point to look at the mirror and tell my self i can do it. It looks funny when you talk to yourself alone, but trust me it will all be worth it.

Feeling good as always as much as looking good in the camera, the photos will reflect the true inner feelings that you have, if you're insecured and nervous it would definitely show, so better be ready for it in your own way right?

6. As a woman, how do you take care of yourself? Why do you think it's important?

I always believe that loving yourself does not mean totally disregarding the fact that there are things that you need to consider about your body, ofcourse just like when something is lacking, too much is also a bad thing, so I guess, I tend to, or atleast try to--haha. sorry law students hardly ever have the time to sleep let alone take care of themselves much.--make sure that my body still gets what it deserves.

Try to have enough sleep, exfoliate and indulge in good long baths, don't try to starve your self to death (trust me you wouldn't want to collapse around LRT stations. It's highly embrassing! haha.) but try not to over eat as well, and I think it's also nice to engage in sports, I like running--we i learned to like it anyway haha. And ofcourse, love your self, find a way to ensure that you accept and love what you have and flaunt it :)

7. What is your fashion philosophy? Explain.

Well, mine is quite simple. Anything that reflects your personality and the feeling you have at the moment would do. For me, I like looking Elegant with small details such as accesories and make up, but i'd like to keep my feet on the ground by not wearing something too flashy for anyone's taste except lady gaga i guess. haha. :) I love high heels too. REALLY High Heels, believe me, with those babies you can NEVER go wrong, i believe that a lady should always wear one when they can, because it does not only add height or length to your legs, it also gives you elite and confident feeling. Try it!

8. What do you think an Erzullie Icon is? Explain

For me, An Erzullie Icon is someone who serves as a examples to all the women out there. An Erzullie Icon shows (sometimes I rub the thought in. haha.) Whoever you are, where ever you came from, what ever you've done and how ever you look like, YOU ARE BEAUTIFUL. And nobody can take that away from you. They are just few of the people who can testify and inform every single woman out there that the ONLY enemy is INSECURITY.

I firmly believe, that one has to have acceptance and real and full understanding of what one has to finally accept their inner beauty. And so Erzullie Icons are featured to show exactly what it means to love ones body and turn their so called imperfections to their assets. As I have always said, those so called "imperfections" are what makes one unique and irreplaceable, thereby making one PERFECT in their own way, it's just a matter of finding oneself in the process and having that inspiration through the help of these featured Icons.

9. Why do you think the designers chose you as an Erzullie Icon this Summer 2011?

Honestly? I don't know. haha. Well, modesty aside, I believe that the Erzullie Designers chose me as the featured Icon for this summer because I have always exuded confidence and passion in everything that I do.

I truly think that I can be a tool or rather a great example, not only for inspiring models in any field of genre but also for all the women out there with all the things I had to go through as a model, having to battle insecurities and self-esteem issues all that time before.

I believe that I am the perfect example of making everyone aware that NOTHING IS IMPOSSIBLE and no matter what anyone tells you negatively, All that matters is how you look at yourself and how you feel about it. I mean don't get me wrong, i have imperfections too, but I never let it get to me as much as it has before, because if I do, then I'd never be able to look at my self any differently, hence no love and acceptance can happen. :)

I'm always hoping that my SPDC & Erzullie Family would always know that making women all over the world realize their true beauty and potentional is something I would always be proud of doing. :)

10. As an Erzullie Icon, do you have any inspirational message to all other plus size fashionistas out there?

As i have constantly said.IF YOU HAVE IT. FLAUNT IT. It's NEVER too late to Love yourself and your "Dangerous Curves" as one blog calls it. YOU MUST KNOW THAT YOU ARE BEAUTIFUL and whatever it is that you call as your "Imperfections" are the ones which makes you PERFECT for nobody else has such feature. More importantly, Being Plus size CAN NEVER be a hindrance to your fashion sense.. Who says onlt skinny girls can wear anything they want to?! WE CAN TOO and I can guarantee We'd look hot and sexy wearing what we want!

(Photos by Emily Loren Opida. HMUA: Acie De Guzman. Styling: Bernalyn Cuevas)


JANUARY 23, 2011
2:52 PM

Hi Erzullie Girls!

We have already launched our Summer collection online! ^^ Check out the first part of the summer collection! ^^ (more on the way! ^^)

Aries De Guzman


JANUARY 23, 2011
12:39 PM

Yesterday, January 22, 2011, we had a photoshoot at one of the nicest condos here in the Manila area. ^^ Our photographer was Emily Loren Opida, designer and owner of Opida Designs. Hair and Make Up was provided by Acie De Guzman. Models are Kristel Ocampo and Jaye Querubin. ^^

Here are some behind the scenes photos! ^^


Aries De Guzman

Thursday, January 20, 2011




JANUARY 20, 2011
8:22 AM

On January 22, 2011, Saturday, Erzullie is going to have a photoshoot for the Summer Collection with not one but TWO ICONS --- Kristel Ocampo and Jaye Querubin.

Originally though, Kristel Ocampo was supposed to be the only Erzullie Icon to be featured this season. She was chosen by the designers of Erzullie for her confidence. One of the requirements of the line was that the model should be able to wear shorts, sleeveless and bathing suits. Although in the interview, Ms. Ocampo stated that it depended on the type of clothing, she assured the line that she will do the best that she can to overcome any fears and represent the brand.

Jaye Querubin is one of the most established (plus size) models in the industry. She has been working with top photographers and designers, as such, Erzullie chose her for her fierce and alluring factor.

Why did we choose to have 2 fascinating women for the collection?

Well for one thing, Bernalyn Cuevas, freelance plus size model, is resting for a while as brand's model image and gearing up for the Holiday 2011 collection, where she will become the head designer. "I want to give other plus size women a chance to represent our division. Also, I have been modelling for the brand for almost two seasons now, so I guess it is time for me to take a rest for a while", Bernalyn announced.

Furthermore, the collection comprises of a lot of fabulous new fashion pieces, so there is a need for at least 2 models for it to be represented properly.

So who else is joining the glamorous shoot?

For a little preview, our photographer is Ms. Emily Opida, owner/designer of Opida Designs, also a freelance photographer. Her photos has been featured by magazines already, so we are very excited to have this opportunity with her.

Our hair and make up artist is our own Acie De Guzman. She works for one of the luxurious salons in the Philippines, Menage Salon in Trinoma. She has worked on a lot of celebrities already like Kristine H. and Alodia G.

Styling will be done by Berna and Me of course! ;)

So expect a double icon post soon! We wrote 2 articles for them already! Watch out for the sizzling articles and get inspired! ^^

Want to become one of the erzullie icons? Here is the link:

Aries De Guzman

Tuesday, January 18, 2011


JANUARY 18, 2011
2:56 PM

Earlier today, we have received great news... ERZULLIE HAS BEEN OFFERED A SLOT AT THE PRESTIGIOUS FASHIONISTA and SOCIAL EVENT called 'FABRIC', We have been so grateful and humbled by this opportunity because we are going to be the first plus size fashion line (as far as my research would go) to do this show! Furthermore, should you be chosen by the organizers of this event, it only means one thing... you are among the next stars in Philippine Fashion!!!


So be part of this wonderful event!

FEBRUARY 4, 2011
"S Lounge"
Central Business District
at the corner of Makati Avenue
and Paseo de Roxas.

We will be dishing out invites soon!!! ^^ Cheers!

Aries De Guzman


JANUARY 18, 2011
2:53 PM

Erzullie is creating a great buzz around the internet lately and we must say that we definitely feel grateful about this! Thank you very much Ms. Kira Ramirez for writing about Erzullie. You have fully captured our cause! Spiritual hugs!

To read the article:

Aries De Guzman


JANUARY 18, 2011
2:48 pm

Although the page is still in progress, we have already opened the new fierce page of Erzullie to the public! ^^ Totally amazing isn't it? We would like to thank the orange factory for manifesting our fabulous and easier to navigate on page!

Super thanks! ^^

to view:

Aries De Guzman

Monday, January 17, 2011


JANUARY 17, 2011
10:12 AM

We will be putting on a new skin soon! ^^ thank you orange factory! ^^

Aries De Guzman


JANUARY 17, 2011
9:42 AM

We would like to thank Ms. Kinney Palma for posting about Erzullie's Resort Wear launching at the Super Sale! Bazaar.

to view click:

Aries De Guzman


JANUARY 17, 2011
9:04 AM

We would like FBTL Manila for mentioning us in her article about sexy plus size women! ^^ Super hugs!

To read the whole article click:

Aries De Guzman



JANUARY 17, 2011
8:33 AM

On January 14-16, 2011, Erzullie has launched their hot Resort Wear at the Super Sale! Bazaar at Rockwell Tent, Makati City. The collection consisted of pants, shorts, tops, bathing suits and maxi dresses.

A lot of ladies dropped by to check out the collection. The greatest hit was the sleeved and adjustable bathing suit! We must say that there are only 2 sizes left for you girls to choose from for online purchases! ^^

The tops were also the next favorite, with the maxi dresses coming in third. The Holiday collection was not different either! There are now some styles that are completely sold out! So grab these styles girls! While they are still available!

We would like to thank all of the beautiful women who came down to the bazaar to show some support, specially our models, Kristel and Kat. ^^ You girls are the best! I love you both!

We would also like to thank Manila Street Style for having the first look. You guys are the best!

Aries De Guzman

Saturday, January 15, 2011


Calling all hot sexy plus size women out there,

we are at the

Super Sale! Bazaar
Rockwell Tent, Makati City
January 14-16, 2011.

We are also putting
some holiday collection items on sale.

Exclusive for that bazaar! Check us out!

Check out the new summer collection!
(The bathing suit is a smashing success!!!)

Wednesday, January 12, 2011


JANUARY 12, 2011
12:05 PM


to know more:


Tuesday, January 11, 2011


JANUARY 11, 2011
2:14 PM

JANUARY 14-16, 2011


Monday, January 10, 2011


JANUARY 10, 2011

Erzullie has set the internet blazing! Ghetto Gurls, one of the top fashion blogs in the Philippines, has blogged about Erzullie!

Thank you GG's! for the full article:


Aries De Guzman

Sunday, January 9, 2011


JANUARY 9, 2011
4:32 PM

Yesterday, we had a photoshoot with Manila Street Style. We actually gave them the exclusive 'first look' of our first mini summer collection.

Mr. Cros Rivera was the one who took the photos and although early, I just want to say how fabulous our model, Bernalyn Cuevas, looked fabulous in the frames! Super love!

Make up was done by our Erzullie HMUA: Acie De Guzman.

It was such a fabulous and glamorous day. I am very happy that everything went well.

Now onto the writing!!! ^^

Aries De Guzman


JANUARY 9, 2011
3:17 PM

YESTERDAY, aside from our fabulous project with Manila Street Style (MSS), we have also launched a blogspot site! ^^

to view visit:

So what is the difference with this blog? The Erzullie blogspot is more of for the Erzullie girls. Aside from announcement of Erzullie, the girls can also send articles, poems, stories or pictures of them wearing Erzullie.

So, if you are an Erzullie girl and want to share how proud you are of yourself. Then this is the place!

Email your articles at


Aries De Guzman


January 9, 2011
3:10 pm

On January 8, 2011, Erzullie was mentioned as one of the prime examples of plus size wear in the Philippine as mentioned in Manila Bulletin! Thank you Ms. Cherry Tan for featuring us!

to read the article click:


Aries De Guzman

Fore more information:

Saturday, January 8, 2011


JANUARY 8, 2011
8:16 AM

In approximately... more than 1 and a half our, I will be picking up Mr. Cros, the photographer for the prestigious fashion blog, Manila Street Style.

My thoughts? AMAZING! Hahaha. I just saw some of Cros' work and felt honored and humbled to have a photoshoot with a brilliant fashion photographer.

We have actually just finished the set outside. The shoot will start momentarily. Hopefully that it would be enough for our wonderful feature in Manila Street Style.

Again, we would like to thank Manila Street Style for having the 'first look' of our summer collection.

See you all at the launching ladies! ^^


Aries De Guzman