ERZULLIE WENT TO THE BALL: OPENS IN GLORIETTA, MAKATI CITY!
by: Yvalia Castellino
On March 1, 2011, Erzullie opened their outlet in Cinderella, Glorietta 3, Makati City. You can now buy all favorite curvy fashion there, in addition to their other previous outlets: Backstage Store, Serendra and Sueno Makati City.
For the past 2 weeks, Aries De Guzman, Co-owner and designer of Erzullie, has been blogging about her experience, and basically, it was not that easy. "It has been a long hard road for us to be able to open. We did not even thought that we can open on time because of some obstacles. However, with some help, we were able to do it."
So what is she and her bestfriend and business partner feeling right now? "Grateful... always grateful for the wonderful things that have happened so far."
Erzullie opening in Cinderella is also another milestone for the brand, as the latter is the first plus size clothing to ever be approved and allowed to be part of the store. Aries De Guzman again expresses her gratitude for the prominent fashion house of the country: "We are very grateful for Cinderella because they have really helped us with everything. They have also provided an opportunity for us to grow as a brand. We are eternally grateful."
So what is next for this fierce and curvy brand? Aries De Guzman stated that after they have established themselves in Glorietta, they will also open in Alabang. When asked about a concept store, Aries stated around 2012-2013, hopefully in major malls (they are targeting either SM or Ayala Malls).
Personally, I have my fingers crossed for this brand, as they live to design for the sexy plus size women, to make them all feel happy and confident! And as I have stated in the earlier article I wrote for them, they have never disappointed me when it comes to excitement. It seems like with every breaking news we get, the brand is becoming bigger, better and more high fashion as they have promised!
Yvalia Castellino, Fashion Writer