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Tuesday, October 22, 2013


For us, Erzulliestas are all diamonds, not only because of their expensive look and classy demeanor, but because of the process of how they were made. As such, we dedicate the Holiday 2013 collection to this aspect of an Erzulliesta’s life.

At first, it was supposed to be a continuation of the Pre-Holiday 2013 collection wherein the Erzulliesta and her new found man starts to date. However, as time flew by, Berna saw the story of a “complete Erzulliesta” that whether or not she has a man by her side, her value is always very high. Just like Erzullie Icon and Plus Size Model, Loren Monares, who, with a tornado of responsibilities and a little bit of drama in her life, still manages to emerge with grace and poise each and every time.

Just like how a real diamond is made (from carbon, it is pressured and emerges to become one), every Erzulliesta started out as person full of potential and after a lot of challenges, she emerges as her beautiful, high valued self.

But it does not stop there, to perfect itself, the only way to do so is to be cut by another diamond. And it is with this symbolism that we believe that the only person that can form an Erzulliesta is herself --- her choice to always perfect and show her true value each and every time.

So, shine bright like a diamond, Erzulliestas! This collection is for you!



Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online:


Right now, you live a charmed life.

Recently, I have read an article in the Huffington post about the Gen Y and why they are all frustrated about their lives (well not all, to my view). The Gen Y people are the people who are born in the late 1970’s until mid 1990’s. Apparently, my generation is frustrated because when we are young, we given “a sense of optimism and unbounded possibilities”, but reality kicks in and we didn’t get what we want.

But then again, this is not just an isolated case with my generation. I observe this to almost any age group. We all get frustrated when we don’t get what we want or expected.

We all have these specific standards of what we will look like, how much money we will make and what career path we need to be on at a specific time frame. And then, when we don’t reach that, we think that we are a failure, thus the “unhappiness”. It is at that point that we should stop and see how far we have gone and how bigger we have made it than we actually thought (or anyone else) we would be.

We may not have achieved or own what we thought we would, but our lives are still blessed nonetheless. Everything that you are enjoying now is coveted by someone else --- guaranteed. As such, you do live a special life. Your life is someone’s vision of success so be happy and content knowing that you are doing okay.

Happiness is not about achieving what is in your head, but knowing that you are blessed right now this minute. So love that thought. Live it. You do live a charmed life.

Erzullie is a fierce plus size fashion brand from the Philippines dedicated to designing and producing styles for the empowered Erzulliesta. Shop online: