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Friday, July 25, 2014


Yeah. It’s the obligatory post of my thoughts before a season’s photoshoot, but don’t worry. I will take this in a different route. It’s not the usual nervous feelings that I get.

Actually, I feel kind of grateful this time. Things have been really different for Erzullie lately. With the correction of our fashion clock, our activity has been from mild to wild. I actually feel grateful for all of the Erzullie Icons and the whole team for being patient with regards to all the projects as it has been constantly on for quite some time.

Almost every weekend, there is an activity for the team and appointments in the showroom are also starting to become a daily matter.

So what does this have to do with the photoshoot tomorrow? Well, the Pre-Holiday 2014 collection has been open for pre-selling since June. It has only been publicly released this July and now by August we will be selling it online. I feel grateful because even though we haven’t gone to the traditional route of “shoot first-before sell”, Erzulliestas embraced the changed with us and for that, we are forever grateful.

So tomorrow, may just be another season shoot but I have a feeling that it’s going to be different this time. Will post the behind the scenes photos in instagram but for the followers of the website, I will post some here too.

Thank you, Erzulliestas! Wish us great luck tomorrow!


Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving exclusive designer styles to the empowered Erzulliesta. Shop online: