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Tuesday, January 14, 2014


Some of you may already read “this room” and even got introduced to “the dream”, and now here I am sharing my thoughts about “the challenge”.

We are now preparing Erzullie’s first official showroom in Pasig City. It’s a great space for fierce plus size fashion to thrive and for Erzulliestas to gather. The view itself is as beautiful as the women that would be visiting it. And although we have been envisioning this since Day 1 of our fashion line, now that we have it, I find myself confused, tired and tested.

In the process of creation, there were some pitfalls and wins. I thought that since everything is in its place, it’s going to be smooth sailing from here on, but of course, that was a misunderstanding about the whole thing.

One would think that just because you have achieved the dream that you wanted --- that’s it. I was awakened by the fact that a dream does not end. In fact, the going to, getting it and maintaining it is all part of that dream. Even with that, it’s a collection of rollercoaster rides, but the important part is how you take everything in and create what you want in the first place.

Dreams are for the brave, indeed, for getting it is not the only challenge but also living it after.



Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online:


Some of you Erzulliestas may already know that Erzullie Personal Shopper (and Erzulliesta) Apple Pueblo is also a great chef and co-owner of the tasty Est*her food and style! And since the theme of the blog this January is mainly about anything new, check out this new recipe --- a delicious Wan-Soy Chicken recipe by Erzulliesta Apple! You can know more about this at



Chicken thighs

1/2 cup Soy Sauce

1-2 tbsps Garlic Granulated

chopped wansoy (coriander)

*chili flakes / cayenne / paprika

1-3 tbsps Oil

1/4 cup water


- Rub coarse salt onto chicken and rinse it with water.

- Place chicken onto a saucepan and pour in 1/2 cup of soy sauce. Sprinkle garlic granulated and spice of your choice. Then add 1/4 cup water. Spread chopped coriander and cover. Simmer (medium heat) for 10 minutes on both sides.

- Preheat toaster/oven under 200 F. Brush tray with olive oil (or any type of oil you have in the kitchen). Place chicken onto tray, and let it broil in the oven for 20 minutes.

- Garnish it with fresh coriander and goes best with steamed brown rice.  :)


Apple Pueblo is a Chef and co-owner of Est*her. She is also a personal shopper of Erzullie and a serial, Erzulliesta. Know more at today!


The Erzullie-verse just reached a milestone --- we just had 3,000+ likes on the brand’s Facebook page and we would like to thank all of you ladies for making that happen!

The network of our sisterhood is growing and it’s because of your constant sharing, posting, loving, liking, viewing, recommending etc. of our facebook page! Thank you, Erzulliestas, for making this happen! You girls kept the campaign for fierce curves alive and stronger each and every year and we can’t even put to words our full amazement of it.

Thank you, ladies! Let’s keep the passion for fierce curves going for more years to come!

And for those who wants to join, like us today! (And select us to be part of your newsfeed!) Erzullie Facebook Page.



Erzullie is a fierce plus size fashion brand from the Philippines dedicated to serving limited edition designer styles for the empowered Erzulliesta. Shop online: